How To Make Maths Fun For Your Child

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Maths! You either love it or you hate it, but you can’t live without it. Most children, like their parents when they were kids, see Maths as their enemy. Maths is the one subject that evokes emotions ranging from dislike, to fear in children. The fear of the subject has been one of the major causes of anxiety in students, and it stops them from studying tougher subjects that involve maths.Unfortunately, a bad score in mathematics affects the rest of the subject grades too. Child psychologists have determined that a child’s confidence level fall if they’re not getting good grades in maths. Thus, their overall score starts falling.

Maths anxiety is a type of fear; a fear that isn’t impossible to be conquered. So, how can parents help their children with a subject that still gives them nightmares? Here are a few steps that will help your child face his fear of numbers:–

1. Ignore mathematical myths. There is no such thing as a mathematical brain. It’s true that there are different brain types, but that simply means we all have different approaches to problem-solving. Everyone has a different way to deal with problems, but that doesn’t mean your child’s way is wrong. Give them time.

2. Motivate them. Your child may come to you one day and say “I will never be able to understand Maths”. Don’t let them believe that. Simply encouraging them to think positively can help improve Maths scores.

3. Ignore the myths. It’s believed that good mathematical ability means higher levels of intelligence. In reality, Maths isn’t only for the brightest students and there’s no one gender that’s better at the subject. We need to get past these timeworn ideas.

4. Don’t transfer your fear/anxiety to your child. Some parents unintentionally put their own personal fear of Maths in their children. Focus on using positive language when talking about the subject with your child.

5. Make it entertaining. There are many ways to get your child excited about Maths. You could get him/her Maths related computer games or introduce them to educational TV shows that teach basic Maths. There are many books, video games, and websites that can help your child learn in an engaging way.

6. Incorporate it in their day-to-day lives. Ask your child to help you with the house budget. Ask for their help when shopping. Integrate Maths in activities your child enjoys. If your child likes candy then use that to teach them arithmetic.

7. Make it a game. Play games with your children that require Maths. There are many digital or non-digital games that use Maths. Monopoly, Snakes and Ladders, Lego, Blocks etc. are fun games you can play with the family. Challenge them. Ask them how quickly they can calculate something. When they start doing easy sums fast, increase the level of difficulty. For e.g. Ask them to calculate the amount of time to reach a particular destination at a certain speed. Sudoku is probably the most effective game to play to improve mathematical ability.

8. Practice. It cannot be stressed enough. Maths requires a lot of practice. Make them spend a minimum of 30 minutes on the subject daily. Use exercise books that have fun logic questions.

9. Get help if they need it. If your child is struggling a lot, get them a tuition teacher. The extra help will always come in handy. Make sure the teacher is making your child comfortable with the subject.

It’s important that your child doesn’t give up on Maths. Tell them about the many applications of Maths in various careers, and how it will help them no matter what path they choose in life. To help students with Maths, we at Pearson Schools make use of a special program called the ‘Maths Navigator’. The ‘Maths Navigator’ helps improve the conceptual understanding of the subject by means of commonly available material around us, providing students a better understanding of the subject through unique techniques. We have noted that this leads to improved interest and participation in the learning process.

Your child just needs a little push from you, but don’t put too much pressure on them. Following the aforementioned steps for a hands-on learning experience propels kids to think divergently as well as understand and solve mathematical problems from an early age. Positive reinforcement is very important to encourage them. And before you know it, they’ll soon get over their fear of Mathematics! 🙂

Pearson Learning Centre hosts Bangalore’s largest CET Strategy Session

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Aims at preparing CET/JEE/AIPMT aspirants for future career planning
Bangalore, 21st July, 2014: Pearson Learning Centre, a part of Pearson, the world’s leading learning company hosted a ‘Mega Strategy Session’ in Bangalore today for CET/JEE/AIPMT aspiring students. Mr. Venkat Phanikiran, an IIT Delhi alumni and a national level entrance expert led the session at which he provided counseling and guidance to the students on topics such as ‘how to fine-tune strategies’ to succeed in the entrance exams in the days ahead.

Mr. Venkat Phanikiran also shared information on various Engineering/Medical Entrance exams in India with the students and guided them on how to balance between preparing simultaneously for Board & Entrance exams.
Mr. Venkat Phanikiran also shared information on various Engineering/Medical Entrance exams in India with the students and guided them on how to balance between preparing simultaneously for Board & Entrance exams.

Strategy session shared methods and techniques which were successfully used by over thousands of students who have studied for the CET / AIEEE/ IIT-JEE at Pearson Learning Centre. The centre which is popular for teaching quick problem-solving and time-saving methods had helped students to reach their full potential.

“The mega strategy session is an initiative that is in line with our commitment of providing world-class education solutions to our students. This is the time of the year when students start planning for their future careers and seek information on the various choices they have. We believe this session will help them gain insights from experts in the field of education and help them make informed choices,” said Vinod Viswanathan, Head – Pearson Learning Centre.

Is it time to reassess the Marketing Mix?

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The concept of a ‘tried and tested’ model is one of the most detrimental things to marketing psychology. This is not to say that one shouldn’t try and test things before one uses them. Of course you should. It is simply that the words ‘tried and tested’, at least in the marketing world, breeds complacency. Simply following in the footsteps of those who have succeeded in the past is no guarantee for success. Sometimes, things need to be shaken up, especially when it comes to the 4 Ps of marketing.

The 4 Ps of marketing – Product, Pricing, Place and Promotion. We understand that you may have heard this several times but it always pays to refresh your memory. Let us take it from the top.

First we have the product. The product must be infallible, in both design (tangible goods) and execution (with regard to services). Think. Do your research. Is there any use for it? Would it simply be a novelty? Would you want to use it? Does it provide status value (luxury goods)? These might seem like simple questions, but the fact is that many people don’t think it through as far as they should. That is how you end up with products like fish flavoured bottled water for your pet cat. It failed…to say the least.

Another product in that league was the RSSCalendar. It was a calendar publishing service launched at a time when we all had multiple calendars anyway. Moreover, there were very few people who actually knew how to use RSS feeds.

Amazon’s Kindle is doing remarkably well due to its pricing strategy. Establishing a price for your product is vital to its survival in market conditions – hostile or otherwise. Simply factoring in the price of raw materials and the profit margin is no longer a passable pricing strategy. Pricing requires effective research and strategy. After all, products that do not provide status value are largely defined by consumer response. In the case of services, pricing plays a key role. Consumers are less likely to ascribe value to things they cannot touch, taste or see, regardless of whether those services are necessities or not.

Then, we get to place. Location, location, location goes the real estate saying. However, it is just as apt for many products and services. Where you sell is just as important as what you sell or even how you sell it. Hundreds of businesses fail every year simply because of inappropriate location. Services suffer because they cannot deliver and execute in specific locations in a uniform manner. Location pricing is always another important factor to consider. One does not try to market a medicine delivery service in an area that has an abundance of medical stores.

Finally, we get to promotion. Ineffective promotion leads to a decrease in value perception. There is such a thing as over-marketing a product. People don’t appreciate being bombarded by advertisements all day. In fact, the so called decline in perceived intelligence of the youth today has been narrowed to a simple case of over-stimulation. More and more people are turning themselves to promotions. Marketers have to find new ways to establish and differentiate their products, as well as make sure they don’t slip into the background due to untimely promotions.

This is what we know about the state of the 4 Ps. But is it enough? This no longer covers all the bases. For too long we’ve ignored three vital elements of marketing that we have practically relegated to service marketing. They are people, process and physical environment.

People. They are the lifeblood of any business. External Public like your customers, policymakers and the representatives of the law must never be at odds with your product. This we know. But what about the internal public? Workers, product representatives, client servicing agents are all just as important to please. After all, if they aren’t happy it will reflect in the performance of a product or service.

Respect the process. If it works for the art world, it should work here too. Processes must be ordered and followed to the letter unless managers feel it is getting in the way of product or service customisation. This one is more about organisational development. Balance is the only way to move forward in this area. Processes must not be too rigid or too flexible.

And we save the best for last. Physical evidence or environment is another area that business owners and marketers have failed to pay attention to. The aura one creates around a place of business, sale or delivery is part of what empowers you to continue selling your product or service. Bad packaging, an unkempt waiting room or even a rude delivery agent could result in a customer making a snap judgement about your product or service. And, as we all know, the domino effect is not one to be underestimated.

What we’re saying here is that out-with-the-old and in-with-the-new isn’t necessarily the best way to go. Neither is stagnating with the same old beat. But do remember the 3 new Ps in our list. They could end up helping you when and where you’d least expect it.