Making a Transition from College to Career: Maximizing chances of success


Successful careers do not happen by accident. Studies of Fortune 500 companies reveal that 75% of long term success in career depends on soft skills and only 25% in technical skills. You will need to cultivate the required soft skills by careful planning and meticulous execution to get your dream job and build upon it for a successful career.

Planning includes

  • Doing a realistic assessment of one’s strengths, weaknesses
  • Knowing the opportunities and threats that are present in the job market.
  • Assessing which companies are best aligned to realize the potential, resulting in applying to such
  • Companies

Then comes the process of applying for the right jobs. You can maximize the chances of success by:

  • Choosing companies whose needs have an overlap with your skills
  • Preparing a compelling resume
  • Doing well in the elimination written tests
  • Participating appropriately in a Group Discussion
  • Impressing the potential employer in the interviews with your technical as well as soft skills You normally have about a semester time between the time you land up with an offer and the time you have to actually join the job. During this time, you can prepare for your job
  • Start developing a long term vision for your career
  • Develop effective time management skills, professionalism and good work ethics
  • Work on improve your communication skills

When you join the job, you will find some significant etiquette changes, which include:

  • Email and phone etiquette
  • Ability to effectively participate in meetings
  • Honing your English skills to suit the business environment

The book From College to Career: How to make the transition and become a successful professional brings out the combined 60 person years of industry and teaching experience of the two authors. The book can be purchased at

By Prof. Gopalaswamy Ramesh, Author and Consultant


Kick-Start Your Career With Work-Related Qualifications


Good management skills, the skills required to use modern information technologies, and the ability to communicate in more than one language are essential to have a competitive edge in today’s employment market.

It’s imperative to have these work-related qualifications as a part of the educational curricula to know the in and out of the industry your child is interested in. The desideratum is also to provide the finest opportunities for further studies after school.

Work-related qualifications in the field of Engineering, Hospitality, IT, Media, Fashion & Design, and Business help in developing skills to be competent in one’s field as well as acquiring the right knowledge to continue with higher education.

While gaining work-related education importance is given to the self-development of youth to help them build a successful life and career as well as development and understanding of intercultural understanding. The process of study is organised in such a way that theoretical, classroom learning is replaced with practical training and workshops in school.

Work related education prepares people for a specific trade. It gives them hands-on experience and develops expertise in technology, skill, and scientific technique that are included in all aspects of the trade.

Applied learning develops practical knowledge and skills, which help students to prepare for the career of their choice. It helps learners determine the path that they want to take, and take responsibility for their own learning.

Pearson offers a number of work related qualifications under BTEC. BTECs are designed to provide students with the skills that they need to either move to higher education or immediately start working.

The courses are designed for learners who are taking their first steps into employment, are in between careers or planning for higher education. BTEC courses are available in the field of Business & Services, Fashion & Design, Media, Engineering, Hospitality and IT.

BTECs are work related qualifications designed to give students the skills they need to either move on to higher education or go straight into employment.

To know more about the BTEC work related qualifications, log on to

How To Make A Career In Market Research

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Research has always been an integral part of Marketing-it helps companies stay competitive and avoid the high costs of poor decisions based on unsound information.

There are many different roles that you can assume within the field of Market Research. To secure a job, you must have knowledge or experience in the field, and know how to demonstrate that knowledge to employers. As a market researcher, you gather information about the competition or the market and then analyze it to find the best ways to gain an advantage over the competitors.

Remember that a job in Market Research involves a lot of fieldwork. So, be prepared for the run-around. Here are some tips that will help you prepare for a career in Market Research:

1. The main task of a market researcher is to gather and analyse the market so take all the Marketing courses you can.

2. Take courses in Statistics and Quantitative Methods.

3. Acquire internet and computer skills. Knowledge of programming languages is an added asset.

4. Take courses in Psychology and Consumer Behaviour.

5. Acquire effective written and verbal communications skills.

6. Learn to think creatively.

7. You can get a job in Market Research with a Bachelor’s degree, like BBA. You don’t always need an MBA, but many employers prefer it.

8. The most common entry-level position is of an Operational Supervisor or a Junior Research Analyst.

9. There is a lot of scope to learn on-the-job. The field requires a lot of people from a variety of backgrounds.

10. Technical posts like statisticians require a strong background in statistics.

11. Some of the positions available include Vice President of Marketing Research, Research Director, Assistant Director of Research, Project Manager, Statistician, Data Processing Specialist, Analysts, Fieldwork Director, etc.

12. Some research jobs require you to study the effects of a product’s package or advertisements on consumers. Or you may have to analyse market statistics or even asked to develop completely new products.

13. Getting some related skills and experience will help you stand out in interviews. Try and get an internship that helps you learn about the field.

For the best preparation for a career in Marketing Research refer to “Careers in Marketing Research by Naresh K Malhotra and Satyabhushan Dash”:

This book helps to master skills related to Marketing Research, from assessing information needs to providing the company with relevant, accurate, reliable and current information, and assisting marketing decision-making in a very effective way. The research process discussed in the book is not limited to just marketing, but applies to any area of management.